It would seem that the last summer's Business 2.0 article about Burning Man that inviting corporations to participate is right on the money. One of the companies that was "exhibiting" at the Green Pavilion was plugged in the Wall Street Journal. Bob Noble, the company's CEO, really loves to promote his brand through his partnership with Burning Man, as you can see below:
Says Noble in a recent interview: ""I think it's a great way to draw attention to latest important clean technology breakthroughs in a low key way."
Where I'm from that's called marketing, no matter how you slice it. And that goes against one of the 10 principles of Burning Man: Decommodification. Full stop.
John Law was right.
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