Burning Man + Librarian Manifesto... Huh???

OK, I'm gonna let y'all know a secret. My 'day job' is as a student in library school. One of my classmates sent me the link to this little gem.

I acknowledge that librarians may not be considered the height of coolness (I should know!). But I find this video... baffling, frankly. At first I was excited (ooh, Burning Man and libraries?? neat-o!). I love it when my worlds collide. But what on EARTH does Burning Man have to do with a librarian's manifesto?? Wha'??

The closest link I could come up with was this statement: "I will educate myself about the information culture of my users and look for ways to incorporate what I learn into library services."

Hmm, library services for Burners-- workshops in welding and working with flammable fuels, perhaps? Books on building temporary structures? I'm really reaching here.

I think this is a great example of our 'culture' (if you can call it that) being stereotyped for its coolness factor. Maybe this isn't a new thing, but that it hit so close to home for me was rather surprising. And confusing. Maybe a little bit disconcerting too.